NAD+ is essential for converting the food you eat into ATP, your body’s energy currency.

Science: NAD+ is a required coenzyme in the mitochondrial electron transport chain. Without it, ATP production slows, leading to fatigue and poor cellular performance.

Low NAD+ = Low Energy.

Supplementing NAD+ precursors can restore mitochondrial function and significantly increase energy levels, naturally.

Your brain is one of the most energy-hungry organs in the body. As NAD+ declines, so does cognitive performance.

Science: NAD+ activates sirtuins (SIRT1, SIRT3) proteins that protect neurons, support neuroplasticity, and reduce brain inflammation.

Higher NAD+ = Improved memory, clarity, and processing speed.

Studies show NAD+ supports the prefrontal cortex, the area responsible for focus, attention, and executive function.

Your circadian rhythm (internal sleep clock) is regulated by NAD+.

Science: NAD+ influences CLOCK and BMAL1 genes, which control sleep-wake cycles and melatonin release. Low NAD+ leads to disrupted sleep and early waking.

Supplementation helps rebalance circadian signals, resulting in more restorative sleep and better daytime alertness.

NAD+ regulates mood via its role in neurotransmitter function and stress hormone response.

Science:

• Supports serotonin and dopamine metabolism
• Lowers cortisol by regulating the HPA axis
• Enhances mitochondrial resilience to oxidative stress
  

This leads to more stable mood, better stress tolerance, and a reduced “wired and tired” feeling.

NAD+ is the master molecule of longevity, essential for DNA repair, inflammation control, and healthy aging.

Science:

• Activates PARP enzymes for DNA repair
• Boosts sirtuins, known as the “longevity genes”
• Promotes autophagy, the body’s cellular cleanup system
• Reduces inflammation and oxidative damage

As NAD+ drops with age, cells become more damaged and less efficient. Supplementing NAD+ helps slow the aging process at the molecular level.